[Other] Role of AI in enhancing customer engagement, loyalty and loyalty programme performance

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kathytran3 Post time 2025-3-21 12:09:30 | Show all posts |Read mode
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journal£ºHandbook of Research on Customer Loyalty

Authors£ºChoukri Menidjel; Linda D. Hollebeek; Anu Leppiman; Iivi Riivits-Arkonsuo

Published date£º2022-7-19

DOI£º10.4337/9781800371637.00032

PDF link£ºhttps://www.elgaronline.com/view ... 781800371637-33.xml

Article link£ºhttps://doi.org/10.4337/9781800371637.00032

Article Source£ºEdward Elgar Publishing¡£


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