Immersive netnography: a novel method for service experience research in virtual reality, augmented reality and metaverse contexts

Post time 2022-6-11 01:19:14

journal：Journal of Service Management

Authors：Robert V. Kozinets

Published date：--

DOI：10.1108/josm-12-2021-0481

Article link：http://dx.doi.org/10.1108/josm-12-2021-0481

Article Source：Emerald。

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Post time 2022-6-11 01:19:15

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Post time 2022-12-21 03:13:56

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Post time 2022-12-22 01:47:26

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[Emerald] Immersive netnography: a novel method for service experience research in virtual reality, augmented reality and metaverse contexts

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