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[Emerald] Virtual influencers and corporate reputation: from marketing game to empirical analysis

EmersonChuai Post time 2024-5-23 01:53:21 | Show all posts |Read mode
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journal£ºJournal of Research in Interactive Marketing

Authors£ºBaogui Xin; Yaru Hao; Lei Xie

Published date£º--

DOI£º10.1108/jrim-10-2023-0330

PDF link£ºhttps://www.emerald.com/insight/ ... -2023-0330/full/xml

Article link£ºhttp://dx.doi.org/10.1108/jrim-10-2023-0330

Article Source£ºEmerald¡£


Remark£º

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librarian123 Junior Member
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librarian123 Post time 2024-5-23 01:53:22 | Show all posts

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